International Business Machines Corp. plans to include technology from MapInfo Corp. in its new Core Life Solution product.
IBM, Armonk, N.Y., will be putting the MapInfo technology in a prospecting tool that will help insurance agents locate target customers based on neighborhood demographics, lifestyles and consumption patterns.
The system also will help agents obtain driving directions to prospective customers’ locations and plan routes for sales calls, according to MapInfo, Troy, N.Y.
MapInfo, which bases its software on standards from ACORD, Pearl River, N.Y., announced the IBM deal today at the ACORD LOMA Insurance Systems Forum in Las Vegas.