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Practice Management > Marketing and Communications > Social Media

Are you a social media Olympian?

By Noah Guillaume

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Do you tweet with the speed of an alpine skier, use LinkedIn with the finesse of a figure skater, or rock your Facebook page like a hockey forward?

According to a recent survey by Russell Investments, 70 percent of financial advisors’ say their primary focus in 2014 is acquiring new clients to grow their book of business. Well, according to Financial Social Media, 73 percent of online adults in the U.S. use social media, and 68 percent of adults with an investment account have at least one social media account.

Currently, social media has no sanctioned events in the Olympic games, but social networks do have their own individual differences just as sports do. Perhaps you’re more comfortable on LinkedIn than Twitter or excel on Facebook more than Google+. Maybe you’re still deciding to get in the game. No matter the case, use the following infographic to see what kind of potential the big five social media sites have to boost your book of business.

As in the Olympics, social media has spectators and it has podium-level finishers – which are you?

Are you a social media Olympian

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