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Retirement Planning > Saving for Retirement

MassMutual's RetireSmart TV Aims for Financial Education

By Staff Writer

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MassMutual Retirement Services recently launched RetireSmart TV, a new series of short online videos spanning key financial topics such as the importance of good credit, affording health care, ways to save for college and how to prepare for retirement.

The first 10 educational videos, each approximately two minutes in length, feature Farnoosh Torabi, independent Generation Y money coach, best-selling author and personal finance journalist, talking with everyday Americans about being smart with their individual strategies surrounding:

  1. Keeping tabs on credit
  2. Staying on track to reach their retirement goal
  3. Assessing their current retirement strategy
  4. Getting an early start to saving for retirement
  5. Ways to pay for college
  6. Envisioning their retirement future and important lifestyle considerations
  7. Getting help with retirement planning
  8. Affording health care
  9. Reaching their retirement goal
  10. Understanding mutual funds

“People today are reading less and watching more online video and webisodes, with Americans spending nearly three and a half hours a week watching online video,” says Kris Gates, assistant vice president of participant and interactive marketing for MassMutual’s Retirement Services Division. “We have engaged with Farnoosh to create a series of 10 edutainment videos to connect with our participants in a new and exciting way,” adds Gates.

“I can’t wait to see the positive impact these videos have on our participants,” says Hugh O’Toole, senior vice president of sales and client management for MassMutual’s Retirement Services Division. “We look forward to integrating RetireSmart TV into our on-site educational meetings to show that our participants, along with most Americans, are all in the same boat when it comes to understanding these complex topics, and that MassMutual is here to help them prepare for a strong financial future,” adds O’Toole.

“We are so excited to launch these RetireSmart TV online videos to further connect with our participants,” states Elaine Sarsynski, executive vice president of MassMutual’s Retirement Services Division and chairman and CEO of MassMutual International LLC. “It was a pleasure to work with Farnoosh and gather invaluable feedback from everyday Americans. Through her informal conversations ‘on the street,’ we were able to hear firsthand how Americans feel about these important financial topics, and provide simple, easy-to-implement strategies to help them assess their current situation and prepare for a successful retirement,” adds Sarsynski.

The RetireSmart TV videos can be accessed by visiting www.retiresmart.com, www.facebook.com/retiresmart, www.massmutual.com/financetips, or the MassMutual YouTube channel at www.youtube.com/user/MassMutual.

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