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Financial Planning > Behavioral Finance

Broadridge Launches Proxy Voting on Major Mobile Platforms

By John Sullivan

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Broadridge Financial Solutions Inc. announced Thursday that Mobile ProxyVote.com is now live and available for proxy voting. The platform is compatible with an array of mobile devices, including Verizon's new Apple iPhone 4, BlackBerry, Android, Microsoft, tablets and other Smartphone platforms.

"The availability of ProxyVote on thousands of mobile devices is in direct response to consumers' rapidly changing preference to access and act on information on the go—on their mobile device," said Robert Schifellite, president of investor communication solutions at Broadridge, in a statement. "Investing in technologies to provide shareowners choice and ease of use in receiving and acting on their proxy materials is in line with our efforts to increase individual shareholder participation."

"Mobile ProxyVote is easy to use," added Joseph Vicari, vice president of business strategy and development at Broadridge. "There is no software to download and no fee for the corporate or mutual fund issuer or the shareholder. All a shareholder needs to do is access ProxyVote.com from their mobile device and simply vote."

Twenty million proxy votes were recorded through the Broadridge ProxyVote.com platform for the 12 months ending June 2010. ProxyVote offers "street name" and registered shareowners, as well as 401(k), ESOP and ESPP participants, the convenience of voting their shares on the Internet, and now with the introduction of Mobile ProxyVote, through compatible mobile devices.

The initial product announcement was made at Broadridge's annual Investor Communications Conference in December 2010, which attracted hundreds of top executives from the nation's leading financial services firms, institutional investors and corporate issuers.

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