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Life Health > Running Your Business

30 for 30 Interviews: Mark Tibergien

By Bob Keane

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What’s the biggest change you’ve seen in the advisory profession over the last 30 years?

I think that one of the biggest changes that has occurred is that advisors are now dealing with clients who are more informed and that has created unique challenges for financial professionals, meaning that clients are more informed but they’re not more knowledgeable, necessarily. This puts a special onus on the advisor for how they deliver advice.

I think the second biggest change, and this might be even more profound, is the strong emergence of independent businesses. Thirty years ago there was more of a tendency to see this business as large employer based companies who were in this business. Now what you see are literally thousands of independent financial professionals running their own enterprises, whether they’re affiliated with an independent broker/dealer or operating as an RIA. The special challenge that comes with that is, not only do they have to be current and sophisticated in how they render advice but they have to have the ability to run a business as well.

Many industries as they mature go through consolidation. DO you think that will happen here?

I think that consolidation is inevitable, but I think you have to be careful about drawing the wrong conclusion about that. If I look at the banking industry for example, they’re like planets colliding where the big banks kind of merge into each other, then they splinter into small planets. There’re always thousands of banks that are created that are small enterprises. I think the thing to recognize in the advisory business is that the vast majority of those firms are small businesses. The SBA regards as small businesses anyone doing under $100 million of revenue. I think what we’re talking about are almost micro businesses emerging into small and medium sized businesses. Getting to a level of critical mass is necessary. The second component of that is the age of the principals, which is forcing consolidation for different reasons. Ultimately there are several things that are driving the trend toward smaller businesses becoming medium-sized firms and that’s this pursuit of critical mass–that level of operating efficiency, consistency in the client experience and level of profitability.

What about succession and aging of a firm’s founders?

The best transitions are those done internally, so the challenge for the founders is to temper their enthusiasm for high multiples with market reality. If nobody will pay that price, then it doesn’t have that value. What they have to do is figure out, either through deal structure, or through a longer planning period and transition, or through an appropriate pricing model to figure out a way to incorporate new partners over time. What the best firms are doing, is they’re saying I’m not going to be dependent on one person taking this over, I need to have a diversified portfolio of succession options. That may mean for every one principal, there are three successors who could take over what they’re doing. That allows for people to acquire in bite-size pieces and should one of them fall off the map, it gives you flexibility in moving on to the next one. It’s a real concern. I know that many advisors have deferred their retirement for economic reasons, or frankly they’re not bored, and tired, and ill yet, and so that’s true.

The FPA says their average age is 54, which means there’s a lot of people that are above average. The other aspect that I think people have to put into perspective is that when you get up into that age group, it’s likely that most of your clients are that age or older and you’re developing a co-dependent relationship. At what point do you have a responsibility to the client to see that they’re getting continuity of advice if something were to happen to you? It’s a real responsibility on the part of the advisor to do that. At exactly the moment that clients don’t want to be looking for another guide through the financial morass, you kick the bucket or retire, and that’s not too cool.

What about making financial planning and financial advice available to a wider range of American? What do you think needs to happen so these services are not just available to the most wealthy?

I don’t think it is just available for the most wealthy people. Part of it is that we as individuals have a responsibility to maintain our health, raise our children properly, and eat well, so I’m not sure why financial responsibility should be excluded from that. Even if you’re not a financial sophisticate, to what degree can you understand the basics of budgeting, and debt management, and understanding risk? There are some things that people can do individually, just as they do for other reasons to gain a grip. As far as getting access to professionals there are resources. There’s the Garrett Network for financial planning. There are many advisors who will go down market, even if you don’t have a million dollars of assets. The challenge is reconciling the economics of serving that market with your desire to help all people achieve financial independence. I think that when I look at that question it’s so important for us as an industry to be promoting financial responsibility, financial awareness and financial literacy.

How do you think the profession will evolve over the next five to 10 years?

I think that there are…you have to begin with a set of assumptions. Here are my assumptions about what is happening to the business of financial advice. There is an increasing regulatory burden on both broker/dealers and RIAs. The profession generally is experiencing market squeeze. The clients are becoming more sophisticated in the questions they’re asking and more cynical about the advice they’re getting. There is an acute talent shortage, yet there’s an oversupply of clients.

So I think there is opportunity for professionally managed, independent advisory firms if they get to the level where they can be somewhat systematic in how they do business. I think that one of the interesting dilemmas is that it’s really a wonderful career choice for young people, but somehow we’ve managed to alienate so many of them from coming here. When you think about it, it’s intellectually stimulating, it’s financially rewarding, it can have a profound impact on the lives of people, yet they’re not finding it a compelling career track in sufficient numbers. I think however the industry addresses that is going to have an impact on the outcome.

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