Blues Promote Healthier Lifestyles

BlueCross BlueShield of Tennessee Inc. and Independence Blue Cross have expanded their wellness programs.

Tennessee Blue, Chattanooga, Tenn., has introduced the Lifestyle Coaches program, which gives health plan members access to Web screening questionnaires and personalized lifestyle coaching.

Tennessee Blue will bundle the program into basic benefits for insured groups with 150 or fewer employees, and it will charge a separate fee for the program for employers with 151 to 1,500 employees.

The program coaches are registered nurses or have a bachelor’s degree in a health-related discipline, such as dietetics or exercise science, Tennessee Blue says.