Phoenix Hotel Market Diversity Is Good News for Recovery

The pandemic struck at the worst time for the Phoenix hotel market—during spring training and snowbird season. As expected and much like the rest of the country, the event devastated Phoenix hotel performance—but there is hope. While these two tourist groups are important to Phoenix’s travel industry, the market has diversified in recent years. Increased leisure travel and limited reliance on convention travel will help to fuel a swift recovery.

“In its favor, Phoenix, has a growing convention business and a steady number of international travelers, but those only make up a small potion of the areas overall visitors. It is more diverse. It isn’t reliant on a certain type of demand,” Branden White of Western Division of CBRE Hotels Advisory tells GlobeSt.com. “That should help to offer more flexibility moving forward compared to the other large markets.”