Greg Briest Greg Briest

To combat growing vacancies, the Third Street Promenade is shifting to focus on restaurant and food service tenants. In general, the retail industry has favored restaurant tenants in recent years as a way to combat online shopping. The Third Street Promenade—once a major retail destination in Southern California—has certainly been impacted by ecommerce and the shift to more experiential retail concepts. Focusing in dining options will help to both fill vacancies as well as drive foot traffic.

“The Promenade is going through a transition trying to cater to the interests of local residents and businesses while remaining a tourist destination,” Greg Briest, an associate at JLL, tells GlobeSt.com. “As retailers with flagship stores look to occupy less space, niche retailers, restaurants and service companies with local appeal are moving in, creating a live, work, shop environment.  The completion of the Expo Line, which connected downtown Los Angeles and other Southern California areas to Santa Monica also contributed to the interest from L.A. area residents.  Finally, as businesses continue to relocate to the area, new multifamily housing developments are driving daily needs retail and dining to the Promenade.

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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