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What Will Retail Look Like in 2030?

Totally different, according to new retail research from CBRE, which shows more integration between online and in-store and a totally revamped customer experience.

Melina Cordero Melina Cordero

By 2030, the retail experience will be totally different than it is today. According to research from CBRE’s Future of Retail, 2030 series, tailored customer experiences and seamless integration of online and brick-and-mortar will be pillars of the retail experience by the year 2030. The report outlines several emerging trends, including a proclivity toward pop-up-style retail shops, individualized customer experiences, store automation and a decline in car ownership. To find out more about the changing customer experience and how omni-channel is affecting retail business strategy, we sat down with Melina Cordero, head of retail research for the Americas at CBRE, for an exclusive interview. Here, she gives us some insight into the CBRE research and how retailers are preparing for the future.

GlobeSt.com: How will the customer experience change by 2030?

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Kelsi Maree Borland

Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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