(Bloomberg) – Retail giant Amazon.com Inc. has made its first drone delivery to an actual customer, dropping off a Fire TV device and a bag of popcorn to a house in the English countryside 13 minutes after receiving an online order.

The delivery occurred Dec. 7 near Cambridge in a zone that U.K. aviation authorities have authorized for drone test flights, according to a tweet Wednesday by company Chief Executive Officer Jeff Bezos and a video documenting the flight. "First-ever #AmazonPrimeAir customer delivery is in the books," Bezos said in the tweet. "13 min—click to delivery."

The custom-built quad copter is seen in the video floating over green farm fields before nestling down onto a lawn and dropping off the package. The ruddy-cheeked customer, identified only as Richard B. of Cambridgeshire, then trots out into the yard to pick up the purchases after the drone took off.

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.