'Antiques Roadshow' Boosts Insurance Sales

The "Antiques Roadshow," a primetime hit series on PBS that encourages viewers to find out the appraisal value of their hidden treasures at home, is helping boost insurance sales to cover unusual items, an insurer which sponsors the program believes.

The show tours across selected cities each year, encouraging local residents to bring in two items they are curious about for free appraisals by experts.

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