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To stay competitive, agents & brokers need to embrace technology. Digital tools offer opportunities to demonstrate your expertise, reach new audiences and engage with existing clients.

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Twitter followers By seeking out clients where they spend their time on social media, you can open multiple lines of communication. (Image: Shutterstock)

For today’s consumers, technology has transformed convenience from luxury to necessity.

Round-the-clock service is expected for most aspects in life — from grocery shopping to buying a new car. To stay competitive in our digital environment, agents & brokers should embrace technology as a way to build relationships and demonstrate expertise.

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