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In an earlier column, I showed you some of the worst cold-calling scripts I've found and why they don't work. Now, let's take a look at some of the best. Although the scripts are focused on financial advisors, the same suggestions hold true for insurance professionals.
Best advice for cold calling
In the example that follows, I'm taking on one of toughest types of cold calls. We will develop a script to call CEOs or CFOs of small to medium-sized companies. Personalized is the only way to go.
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