(Bloomberg) – Uber Technologies Inc., still in the midst of trying to remake transportation on the ground, is exploring the viability of an aircraft that can take off and land vertically for city use.

The ride-hailing giant published a 98-page whitepaper outlining its research titled "Fast-Forwarding to a Future of On-Demand Urban Air Transportation."

While Uber isn't planning to build its concept for a helicopter-like vehicle, the San Francisco startup said it would organize a conference to discuss the development of what it calls VTOL, or an aircraft for vertical takeoff and landing. It refers to the nascent flying-car program as Uber Elevate.

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