Lloyd's of London, known for insuring the body parts of celebrities and athletes, has insured the Samoan locks of Troy Polamalu of the National Football League's Pittsburgh Steelers for $1 million.
It is the first such policy of its kind and protects Mr. Polamalu's hair for the entire NFL season.
Mr. Polamalu stars in several commercials for Head & Shoulders shampoo, which took out the policy with Lloyd's, according to a press release.
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