Put away the champagne and the party hats. If you're an agent or broker expecting to celebrate the coming of 2010 because you believe the soft market cycle is coming to an end on New Year's Day, you'll be sadly disappointed, with premium and commission growth expected to remain flat at best thanks to a tough economy and the abundance of capacity.
Looking back over the past three quarters of 2009, indicators are that the soft market will be around for a bit longer.
At the half-year point of 2009, one major brokerage survey–the Council of Insurance Agents and Brokers' member market survey–found insurance rate cuts continuing to moderate, but certainly there are no signs of routine price hikes ahead.
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