The Travelers Company Inc. announced that while it will begin more aggressively marketing direct personal lines business over the Internet, the carrier still strongly backs its independent agent channel.
Rather than an attempt to bypass the agent, the move is being made to capture a niche market the company is missing–consumers who prefer to buy direct over the Web, senior management explained.
Joseph P. Lacher Jr., executive vice president for the St. Paul, Minn.-based insurer, said Travelers plans to begin rolling out TV and radio advertising in late spring and early fall touting its online direct market.
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