Pitney Bowes MapInfo, a provider of location intelligence,announced the release of its next-generation demographics,providing organizations in insurance and financial services withdata to support site selection, marketing, distribution, productdevelopment, and other key business decisions. By integratingMicroBuild, a household geodemographic product from The GadberryGroup, Pitney Bowes MapInfo now offers clients more household-levelinformation to support business decisions.

Pitney Bowes MapInfo's system represents the next stage in theevolution of demographic data, bringing improved reliability andtimeliness to market analysis and decision-making. By leveragingGadberry's MicroBuild data as a primary source for residentialhousehold and population trends, the company's demographics helporganizations analyze their existing business and answer valuablequestions, such as which customers are most profitable; where aremore of these "best customers" located; and how to reach,influence, and locate near them.

"Having more accurate and up-to-date demographic informationenables companies to be more location intelligent and make quicker,more confident business decisions in this highly competitive,rapidly changing environment," says Mike Hickey, president, PitneyBowes Software. "With quarterly updates, Pitney Bowes MapInfo's newdemographics provide reliable and timely data for market analytics,helping organizations easily move from analysis to action, whetherit's identifying sites or markets for expansion or more efficientlytargeting the best prospects in marketing and advertisingcampaigns."