After more than three centuries in business, virtually no one inthis country outside of the insurance industry understands whatLloyd's of London really is, exactly how it works, and what acritical role it plays in the U.S. economy. Must Lloyd's go so faras to launch a new reality TV show to educate the American public,asks NU Editor In Chief Sam Friedman in his blog today atwww.property-casualty.com.

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