Marketing Discipline Required To Boost Sales
Agents need to plan and stay focused togenerate new leads and round out accounts
Only half of agents surveyed say they use a marketingplan.
Less than half of agents surveyed use insurance companyco-op marketing dollars.
Less than 5 percent of agents use e-mail marketing.
Only 13 percent of agents use customer-prospect managementsystems to track incoming leads.
One-third of agents say Yellow Pages work best formarketing.
Nine of 10 agencies dont have a dedicated marketingstaffer.
Only 25 percent of agents measure the return on theirmarketing dollar.
Half of those agents who do measure their results aredissatisfied.
Reproduced from National Underwriter Edition, November 18, 2004.Copyright 2004 by The National Underwriter Company in the serialpublication. All rights reserved.Copyright in this article as anindependent work may be held by the author.
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