The desire to boost member engagement was the driving force behind the Knoxville, Tenn.-based, $1.84 billion ORNL Federal Credit Union's implementation of a new mobile banking experience.
Until recently, ORNL FCU, which was chartered in 1948 to serve employees of the Oak Ridge National Laboratory in Oak Ridge, Tenn., has been cautious about adopting new technology. That changed when the credit union developed an enterprise strategy built on the Austin, Texas-based Kony's cloud-based mobile platform and middleware to retain and grow its membership.
Since rolling out the new mobile application, the credit union has averaged about 3,400 new mobile banking app downloads monthly.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
