Social networking joins financial education with transactional power behind it at the new website for Smart Financial Credit Union in Houston.
The $435 million credit union hired a new e-commerce manager last November who since then has focused on planning and building the newly launched site at www.smartcu.org.
The redesigned website is the first step in supporting a strategy of opening new communication channels that allow members and potential members to contact Smart Financial how and when they want, said Mike Warrell, the 77,000-member credit union's senior vice president of member service.
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