Credit unions in the U.S. have faced a similar dilemma when marketing to immigrant populations: How does an institution communicate with members who can neither understand English nor read or write their own native language?
For Australia's $12 million Traditional Credit Union, the solutions are pictures and audio technology.
According to a World Council of Credit Unions release, TCU is based in Darwin and was founded in 1994 to serve the country's Aboriginal population scattered across Australia's Northern Territory. The credit union has faced a longstanding challenge of reaching members who come from an oral tradition that speaks its own language but does not read or write.
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