SAN DIEGO — Carol Kohutek of San Angelo, Texas, raised hundreds of eyebrows at NAFCU's 2008 Annual Conference, standing out with hair dyed shocking neon pink.

Turns out, the board member from $139 million 1st Community FCU underwent the dye job to make good on a challenge she issued as chairwoman of her county's Relay for Life, a major American Cancer Society fundraiser.

"Last year we only raised $167,000, so I issued a challenge to the teams that if they made our dream goal of $200,000, I'll dye my hair pink," Kohutek said.

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