CHILLIWACK, BC –Those famous Canadian stick figures on YouTube are crossing the border.
Currency Marketing, the agency behind Common Wealth Credit Union's award winning Young & Free marketing campaign, announced it will offer the program to other credit unions in Canada and the U.S., but will only license one institution per state and province.
The Generation Y geared campaign uses a microsite, social media and traditional marketing centered around a spokesperson search and product launch. The Gen Y aged spokesperson creates YouTube videos, posts daily blog entries and attends youth events to connect the credit union with young new members.
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