TUKWILA, Wash. — Prime Alliance Solutions has introduced a new mortgage marketing tool the company said will allow credit unions to increase market share while helping members whose financial welfare could be at risk.
Called Prime Possibilities, the solution is designed to identify members who are shopping for a mortgage, have subprime loans or are facing financial difficulties from an ARM about to reset.
One of the first users is $6.7 billion Boeing Employees Credit Union.
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