SEATTLE — A high-tech startup by an eclectic group of security experts, cognitive psychologists, network specialists and experts in human-computer interaction is pushing the envelope with their new offering in the online multi-factor authentication space.

"Powered by Your Mind" declares the home page on the Web site for Cogneto, a London-based firm with North American offices in Seattle and Vancouver, B.C., that in October launched its first offering, a multi-factor authentication platform called UNOMI.

Billed by its developers as the first authentication solution to combine cognitive psychology with behavioral biometrics in order to identify users by observing online behavior and computer action, UNOMI asks users about vivid life experiences (a memorable family dinner, a favorite city) then observes their reactions and analyzes their responses.

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