OKLAHOMA CITY – Can changing just one word in a credit union's name help make a brand more inclusive? FAA Employees Credit Union is counting on it as the $260 million credit union is now FAA Credit Union. According to officials, the streamlined name enhances the credit union's identity as a Community field of membership financial institution while reflecting its ongoing tradition of service to the employees of the Federal Aviation Administration (FAA). "We have served several generations of FAA members and their families, " said President Steve Rasmussen. " As their children and grandchildren have become members, our membership family has extended beyond FAA employees and their immediate families. Today we serve generations of Oklahomans who may not have ties to the FAA. Our new name more accurately reflects that expanded membership."
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
