CAMBRIDGE, Mass. – Credit unions are always pegged as more tech-savvy then other financials – rightfully so according to a new Forrester survey. Based on data culled from Forrester's annual survey of 100,000 North American consumers and 10,000 consumers surveyed online, credit unions rank No. 1 in online satisfaction and value, and No. 2 in loyalty, stability and ease-of-contact. Credit unions received the top overall score, beating out brokerage firms by four points (see chart). "Consumers are using credit unions for a number of reasons. They perceive them to be consumer advocates. They use them because they're getting a fair share, a good deal; they're not being cross-sold to death on products like they may be at a Bank of America or Wells Fargo site," said Ron Shevlin, director of online financial services. Shevlin thinks credit unions should forget about the latest and greatest online services and stick to service and cultivating their existing online members. "Credit unions ought to be focusing on online development of members, not account aggregation or brokerage. They should be big in online advice. This is where the competition falls short," said Shevlin.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
