Young parents are more ambitious than older ones when it comes for saving for their children's college education. But many are falling short of their goals, and they are open to advice.

In an era when many American families are weighed down by student loan debt, an all-time high of 69% of families are saving for college, Fidelity Investments reported. Millennial parents are particularly ambitious; nearly half want to pay their children's full tuition. But most parents aren't on track to accomplish that.

Fidelity's ninth annual College Savings Indicator Study showed that millennial parents were adopting smart college savings habits at a higher rate than older parents.

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Michael S. Fischer

Michael S. Fischer is a longtime contributing writer for ThinkAdvisor. He previously reported on trade and intellectual property topics for the Economist Intelligence Unit and covered the hedge fund industry for MARHedge and Reuters News Service.