When looking ahead, Ben Rogers, our latest Trailblazers 40 Below honoree, believes that the credit union industry would be well served to pay more attention to consumer behavior and trends.
"Looking at ways to add value to members' lives by helping them make good decisions and charging appropriately; that is where the financial institutions of tomorrow are going to win," the research director at Madison, Wis.-based think tank Filene Research Institute said.
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