From marketing to C-suite recruitment efforts, despite all the research about women, reaching them remains a puzzle for some organizations.
Perhaps the answer lies not in creating specialized programs or career tracks but rather in identifying the whys behind the behaviors and facts, according to some experts.
The $2 billion Summit Credit Union in Madison, Wis., said it has explored ways to address the reality that while women live longer and drive household purchase decisions, they are most at risk to fall into poverty or postpone retirement plans.
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