Cash-back credit cards, low interest rates and celebrity endorsementsdraw the interest of many consumers, but those same consumers alsohave proved loyal to their original card issuers, according toresults from a new survey.

A CardRatings.com survey of 2,000 adults found that while manyconsumers are tempted by new credit card features, 63.1% of thosesurveyed have had one of their current cards for more than fiveyears, while 37.5% have held onto at least one card for more than10 years.

Consumers ages 50-64 show even greater loyalty – or maybe justlongevity – with 76.5% holding onto at least one card for more thanfive years and 60.9% holding onto a card for 10 years,CardRatings.com said this week.

However, just because these cards are still in wallets, does notmean they are being used. Roughly half of the survey respondentssaid they no longer use their oldest credit card. The cards thatare being used are newer cards, and 35.2% of respondents haveacquired a new card within the past year and 55.6% have added acard within the past two years.

Currently, those ages 50-64 show the largest levels of creditcard accumulation, with 31.8% having four or more cards. Bycomparison, 21.3% of consumers ages 30-39 have four or more cards,and 9.3% of respondents ages 18-29 have four or more cards.

Card history and usage also differs based on gender, with 45% ofwomen surveyed have owned one of their current credit cards for atleast 10 years, compared with just 29.7% of men. Men also are morelikely than women to have added a card within the past two years,by 59.3% compared to 52%. However, both men and women are splitpretty evenly on whether or not they actually still use theiroldest credit card.

When it comes to the incentive to sign up for a new card, womenare more likely to be attracted by non-financial benefits, such asconcierge services, with 22% of women citing that as the reasonbehind their most recent card, compared to17.7% of men. Men prefercards with sign-up bonuses, with 15.3% of men citing that as areason for a new card, compared to just 10.3% of women, theCardRatings.com survey found.