The newest shareholder of CU Direct Corp. is the Credit UnionAssociation of New York.

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The Ontario, Calif.-based lending solutions provider said theNew York association is the 99th organization to become ashareholder.

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Through the new partnership, the association will promote CUDirect's products and services to credit unions, according to CUDirect.

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“Our decision to partner with CU Direct is a sign of support for the CUSO and the value theirproducts provide in the credit union marketplace,” said William Mellin, CUANY president/CEO.

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CU Direct is the parent company of CUDL, Lending Insights,Lending 360, CUDL Retail and Vero brands.

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Established in 1917, the CUANY in Albany, N.Y., serves 422credit unions with $61 billion in assets and 4.7 million members inNew York.

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