Healthcare’s Cooperative Credit Union has changed its name toAlive Credit Union.
|Working with the branding firm NewGround, the credit union’sboard of directors approved the name change last summer. The newname was chosen in respect of the financial institution’s healthcare heritage and its approach to member service–banking with moreheart, the Jacksonville, Fla., credit union said.
|“Even though our name is changing, our highly rated credit unionwill continue to focus on serving the health care community and ourother select employee groups,” said Mary McElroy, chair of AliveCredit Union’s board of directors.
|As Alive Credit Union launches its new name, the credit unionwill also debut a rejuvenated brand image, including a new taglineand branch renovations designed to enhance the member experience.The name, along with the tagline, “Bank Healthier. LiveHappier.” will be introduced at its branches this month.Additionally, Alive’s rebrand initiative will be complemented by aseries of television campaigns designed to raise awarenessregarding the credit union and the many benefits it provides.
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