Cognizant of the industry's earnings squeeze, the Pennsylvania Credit Union Association is surveying its members this month about continued support for the iBelong awareness ad campaign in 2011.
Though the TV spots have been deemed highly successful in moving the membership needle, league officials said they still want to give Pennsylvania CUs a chance to assess financial contributions.
To that end PCUA launched an online survey this week among CEOs to consider "whether the level of support remains strong for continuing the statewide iBelong campaign next year."
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