Credit unions which supposed their card programs with no annual fees would necessarily benefit over bank cards that carried annual fees may need to think again.
Large card issuing banks have generally not brought annual fees back to their credit cards programs and have stepped up their direct mail marketing, according to a marketing consultancy.
Mintel Comperemedia reported large credit card issuers sent 1.1 billion offers for credit cards to American consumers in the second quarter of 2010, more than double the 419 million that were sent in the second quarter of 2009.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
