GRAND RAPIDS, Mich. — For putting together a creative videoexplaining the difference between members and customers, CU*Answershas tapped AAC Credit Union its “Lights, Camera, Action” contestwinner.

The $49 million credit union submitted a video titled “TheOwners Are Coming,” a skit that explains the difference betweencredit union members and bank customers. The video is customizableand credit unions can brand the video for use in their respectivemarkets, according to Velvet Fuller with AAC CU.

CU*Answers produced two other videos: “The Power of theNetwork,” which features a “legion of world bankers” consideringthe power of credit union networks as a business strategy and“Technology,”which pokes fun at the many transaction channelsavailable to financial services customers, the CUSO said.

“Video is a way of reaching members in closed environments likelobbies on flat panels, websites, and even distributed channelslike movie theaters,” said Randy Karnes, CEO of CU*Answers, aprocessing systems CUSO. “Video is also the channel of futuregenerations, and having the talent to reach out this way is moreimportant than television advertising ever was.”

The videos may be viewed athttp://www.cuanswers.com/lc2k8/videos.php or on YouTube athttp://www.youtube.com/watch?v=PeGPY-qVOaY.