GRAND RAPIDS, Mich. — When Amway Corp. launched a transformation a little over a year ago, its starting point came from a "position of strength, not crisis."

Jon Voskuil, vice president of Global Sales and Business Intelligence for Amway, was among the keynote speakers at NACUSO's CEO Collaborative Sept. 27-28. He provided attendees with insight into "Building and Reinventing a Business," delivering a different perspective on critical thinking and innovation within an organization that can launch 90 new products in a period of two months.

Voskuil stated that the decision was made just over a year ago to transform the Ada, Mich.-based company to a position of strength.

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