Nine years ago, Mark Gaunya and Jennifer Borislow wrote “BendThe Healthcare Trend” to explore how health care consumers could counteract thedamaging effects of a system with misaligned incentives, opaquepricing schemes, and unnecessary complexity. They are about torelease the 2nd edition of their definitive book and ShiftShaperstalks to them about how much has changed; and how little haschanged!
|The authors believe that what has not changed is that consumerism and transparency are still theanswer to an industry that remains unnecessarily confusing, evenfor many folks within the industry. The average layman stands nochance in a system created by the rule makers, for the rulemakers.
|Our guests lay out how the government, Big Pharma, hospitalsystems, and health insurance companies are incentivized to stopprice deflation and maintain complexity.
|The second edition is peppered with examples of how they haveused the principles in the book with their clients and the successthose clients have enjoyed in gaining control over their planswhile delivering a climate of health and well-being for theiremployees.
|Mark and Jennifer also outline what has changed since the firsttime they wrote about consumer-driven health care in 2009. The lackof transparency in the market is still an issue, but organizationsare starting to deliver tools that aid consumers in makingchoices.
|Sponsor: CaptivatedHealth (www.captivatedhealth.com)
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