LAS VEGAS—Being in human resources is a lot like being coach of a team. And in both cases, it's most important to focus your attention on one winning strategy: people.

That was the lesson from Mike Krzyzewski, aka Coach K, longtime head men's basketball coach at Duke University and the winningest coach in NCAA Division 1 history, Sunday during the opening keynote at the Society for Human Resource Management annual conference.

"What you do is really set the heart and soul of every team you work with, with your company," he told roughly 15,000 HR professionals, adding it's important to set a good tone, value employees and understand just how important your role in your company is.

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