graph of increasing sales Thistop five carriers had a total sales increase of 14 percentfor 2017 as compared to 2016. (Photo: Shutterstock)

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According to our annual U.S. Voluntary/Worksite Sales Report,new business annualized premium (voluntary sales) increased at arate of almost 7 percent again in 2017, while total sales for theyear were $8.145 billion.

Inforce premium increased about 3.2 percent in 2017 to anestimated $42.3 billion.

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In next month's column, we'll look at voluntary sales results byproduct line and product platform.


The annual U.S. Voluntary/Worksite Sales Report is theindustry's most comprehensive and reliable source of data onvoluntary/worksite sales and inforce premium. This year's studyincludes data from 1997 through 2017 and detailed results for over60 carriers. The report is available only to carriers participatingin the survey. For more information about participating in nextyear's survey, contact us at [email protected].

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