- What would their voluntary business look like if they changedjust one-third of their business plan to better reflect today'semployee benefit environment?
- Is their view of voluntary benefits simply following the statusquo?
- Are they taking the same approach to voluntary sales as theydid many years ago?
Related: Hi,my name is Eric, and I'm a recovering carrier rep
- Ignore the products unless a client asks about them;
- Outsource sales to a single carrier;
- Hire an in-house VP of voluntary or equivalent position;
- Partner with a carrier-agnostic firm.
Long-termstrategy enhanced benefits employer strategy
- A mission to shop and analyze the market.
- A goal to discover best-in-breed products and services.
- A search for findings about the competitiveness of the market,including most-favored benefits by employers and employees.
- A proposed solution that includes a strategy complementing theexisting health plan design that avoids wasteful employer and/oremployee overspending.
- A plan of action for the next steps moving forward.
How tocompete Also: Youngbrokers get to the heart of the issues facing today'sindustrycan
- Will you or your sales reps compete directly with me?
- Who do you represent, yourself or me?
- Are you carrier agnostic?
- Do you use shelf product and product dump?
- Do you create and customize plans and ensure they dovetail withmy health benefit strategy?
- Do you provide access to a single point consolidated invoice?Do you charge extra for it?
- Do you handle initial strategy to service and claims?
- Can you handle multi-location and multi-state enrollments?
- Do you have an enrollment arm with vetted, agnostic counselorswho are bilingual?
- What kind of enrollment platform do you use? Do you chargeextra for it?
- Do you provide access to ben admin and HRIS systems for thebroker and the employer?
- Do you have enrollment tools such as auto-schedulers, ringlessvoicemail, text messaging and videos? Do you charge extra forit?
- Are you fully transparent with every aspect of enhancedbenefits?
- Do you have industry-best contracts for compensation andunderwriting?
- Do you audit enhanced benefit compensation?
- Do you share compensation, including renewals, from the topdown?
- Do you share carrier bonuses and allow brokers to earn theirown?
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