Sponsored Content byMaestro Health

For better or worse, technology has become a major part ofour daily lives. Our eyes are often glued to our smartphonescreens. The term “hashtag” has become conversationally acceptable.Even cars are now being built to drive themselves. So it should beno surprise that going digital would become the norm in the worldof employee health and benefits.

Rather than hide from the tech world (Seriously, Terminator? OK,never mind.), it’s actually in your best interest to embrace it,especially when it comes to the top three ways it can helpjumpstart your marketing efforts.

1. Reachout to millennials because they are taking over the world.OK, that may be a bit extreme. However, millennials are now thelargest portion of the workforce, andguess what? They’re going to be the decision makers. In fact,with 3.6 million baby boomers expected to retire in 2016, it’sestimated that a quarter of millennial workers will step up tomanagerial roles.

For this young workforce, technology has always been a way oflife. They’ve never really dealt with landlines or the pre-internetdays. Naturally, they’re going to expect you to communicate withthem in the same way in which they prefer to communicate.Therefore, it’s becoming essential for brokers to be aware ofcurrent tech trends in order to reach the millennial audience. Forinstance, consider using a platform like YouTube to providetutorials. Or, jump on Snapchat to spread the word about newproduct offerings.

2. Dressto impress. No, we don’t mean your wardrobe. We’re prettysure you’re already looking sharp. We’re talking about dressing upyour sales presentations. Having a tech-savvy sales presentationand demo that is fully white-labelled by a tech partner is key tostaying competitive in today’s tech-obsessed market. Not only willthese sleek presentations help you gain new sales, they can alsohelp you maintain your current client base by enabling you to offerthem relevant, and frankly impressive solutions.

3. Offertech savvy solutions. In this new ACA world, it has become far toocommon to come across clients who are overwhelmed by the entirebenefits process and concerned about ACA compliance. To top it alloff, they’re also working with outdated technology. Partnering withthe right vendor can help you add a robust, tech solution to easeclient stress and streamline their processes. In fact, asurvey conducted by Maestro Health™ in 2015 found that 53 percentof brokers agree that success is tied to innovation throughtechnology solutions.

By now, you may have noticed an array of tech solutions on themarket. Private exchanges now offer an easy, paperless way foremployees to enroll for benefits. There are even HR managementplatforms to ease the management of ACA compliance. However, it isimportant to make sure that you don’t lose sight of the customerservice these vendors have to offer. While technology is awonderful thing, employers are still in need of actual humans toprovide added support for your clients’ needs.

We’re all well aware that ACA has reshaped the industry forbrokers. These changes have made things challenging (and kind ofexciting). Embrace the ways technology can enhance your marketing,give you the ability to spread your specific messaging and add new,competitive solutions to your sales portfolio.