Financial services companies are much better informed about social media than they were a year ago, and their plans for future use of such media are becoming more ambitious, refined and targeted.
That's according to LIMRA, which in 2013 asked the firms about their plans for social media. Answers a year ago were pretty much focused on growing their community on various social media networks and also learning what kinds of opportunities were offered by the different networks.
This year, that's changed. The 2014 survey of 54 financial services companies found that respondents overall have an active presence on an average of four social media networks and have considerably more specific goals for each of the networks in which they participate.
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