"Just remember," my mother reminded me more than once, "You can't turn a sow's ear into a silk purse." Perhaps not, but over the past 50 years, the marketing, advertising and public relations industry has been highly successful in doing just that.
But no longer. At least that's the view of Alex Bogusky, the former CP&B agency executive who had a leading role in creating the film, "The Naked Brand." Speaking about it to Ad Age, he says, "Being a great company is the new brand because there isn't going to be anything between you and the reality of that company."
Today's marketing, advertising, social media and public relations messages are fully exposed. There's no place to hide.
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