The goal of every law firm should be leadership status in the markets (practices, industries and geographic locations) in which it has chosen to compete. As businesses with significant revenues operating in a highly competitive environment, most law firms recognize that they need strategic plans to help them
achieve their leadership aspirations. Strategic planning is the process through which the firm identifies its most important markets, agrees to a vision for achieving leadership in those markets, and develops and implements a plan for achieving the vision. It is how a firm decides where it wants to go and how it will get there.
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