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By 
January 25, 2021 at 11:52 AM
A life insurer known for working to revive the stand-alone long-term care insurance (LTCI) market is now entering the life organization market.
National Guardian Life Insurance Company has acquired Everplans, a company that helps consumers store, organize and share important documents online, and helps users get started with estate planning.
(Related: Your Work May Be Useless if Your Clients’ Loved Ones Can’t Find It)
National Guardian Life is a Madison, Wisconsin-based insurer that was founded in 1909. It has focused on selling life insurance, annuities and trusts used in funeral planning arrangements.
A few years ago it branched out by adding the Essential LTC family of long-term care insurance products.
In 2018, National Guardian Life teamed up with Ancestry to start We Remember — free, private website that the relatives and friends of someone who has died can use to gather memories in one place.
