The number of women who say they want to learn more about financial planning, retirement planning and investing has nearly doubled over the last seven years, according to new research.
Allianz Life Insurance Company of North America discloses this finding in its “2013 Women, Money & Power Study.” The research polled 2,000 women ages 25-75 with a minimum household income of $30,000 a year.
The report reveals that 62 percent of women are interested in learning about these topics. This compares with the 35 percent of respondents who said so in Allianz Life’s original Women, Money & Power Study published in 2006.
Despite innovations within the financial services industry, 70 percent of all women say they believe financial information is hard to understand, up significantly from the 44 percent who felt that way in the 2006 report.
However, 68 percent of women believe financial planning materials are dull and boring. Additionally, 54 percent say financial material “seems like it’s in a foreign language,” and 40 percent say that none of the information is “applicable or useful.”