Limra Study Flags Misperception Among Gen X & Y Job Seekers

But Limra notes the industry is not attracting a sufficient number of candidates, particularly young job-seekers, because many companies continue to use recruiting and compensation structures that appeal more to baby boomers.

Gen X and Y job seekers surveyed by Limra say they value stability and security more than the potential of making a lot of money; however industry recruiters still try to lure potential candidates with the opportunity to make money and the lifestyle that follows.

Limra adds that companies have been slow to adopt new technologies that can help Gen X and Y job seekers communicate with their network. Instead, recruiters continue to build networks through traditional social events and other contacts.

“Our study shows that recruiters who align their message with the job qualities valued by the younger generations will be most successful in overcoming the preconceived ideas about the industry and attract people to a position that is both personally satisfying and financially rewarding,” Painter Eggers says.

–Warren S. Hersch